THE ENRO STORY
Our Heritage of Craftsmanship and Innovation
100 years ago in Louisville, Kentucky, Nathan Rosenblum started a men’s shirt company. He called it “Enro” after his name - “En” for the “N” in Nathan and “Ro” for Rosenblum. The goal was simple: build a better shirt.
Back then, shirts were sold separately from their collars. Enro bucked the trend and sold a complete shirt - a simple improvement, but one that put them on the map. In the 100 years since, we’ve never stopped innovating and improving our shirt game with the world’s first (and best) non iron finish, Forever Flat seams, better fabric technology, unbreakable buttons, and a drop-dead-gorgeous fit.