Almost 100 years ago, Nathan Rosenblum built a dream into reality by bringing to life the ENRO Shirt Company. The company Mr. Rosenblum and his sons created has become a leader in the dress shirt industry. Nathan Rosenblum named the company after himself. (The "En" is for the "N" in Nathan and the "Ro" is from Rosenblum.)
The first dress shirt with the ENRO label was manufactured in 1919. The plant was located at 311 West Main Street in Louisville, Kentucky. In the first year, ENRO employed only twenty people in 22,000 square feet of working space. Bernard and Sidney Rosenblum, two of Nathan Rosenblum's sons were a part of that small team. Before the company could produce a second line, the bottom fell out of the cotton market.
The Rosenblum family stood to lose their newborn dream. Fortunately, these men weren't only dreamers, but marketing geniuses. They decided to give the public something different. Back then, shirts were sold without collars attached and were called neckband shirts. Detachable collars saved on laundering since they were the part that needed frequent cleaning and replacement. ENRO began manufacturing shirts with collars, predominantly button-down oxford styles, and created a demand for their product in a market flooded with collarless shirts.
The dream came to life once again. In the year 1949, ENRO merged with Wilson Brothers. At the time of the merger, ENRO employed eight hundred people and was manufacturing over two million garments including dress shirts, sport shirts, and pajamas.
As the inventors of 100% Cotton Non-Iron Shirts, ENRO can be found in the finest specialty retailers from coast-to-coast and through ENRO.com. The company's success is no mystery: The highest standards of production, quality details, leading edge innovation and superb service have all contributed. Today, the ENRO brand not only designs and crafts The Best Performing Shirt In The World™, with five patented E-LUXE technologies in every garment, they also craft superior quality Neckwear, Pants, and Accessories.