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The Best Performing Shirt In The World™

Six Patented E-LUXE Performance Technologies

  • LuxeCraftTM

    Our dress & casual shirts are meticulously crafted in our own workrooms

    • Double-sewn button holes prevent fraying
    • Patented Pucker-Free technology to ensure smooth seams throughout the shirt
    • Non-breakable buttons crafted to last
    • Pattern matched split yoke across shoulders
    • Single needle, high-stitch count construction
    • Classic shirt-tail length that stays tucked
  • LuxeCareTM

    Patented Non-Iron technology creates an impeccable appearance

    • Let your dryer do the ironing
    • Garment finishing technology provides you with a crisp look all day
    • Luxury 100% two-ply cotton yarns resist shrinkage and pilling
  • LuxewashTM

    Patented stain release finishing inside collar and cuffs

    • A patented stain release finish keeps collar and cuffs immaculate wash after wash
    • Reduces the formation of ‘collar ring’ and ‘cuff stains’
    • Throw it in the wash, Toss it in the dryer, It's ready to wear
  • LuxeSoftTM

    Innovative finishing for a lasting, luxurious hand feel

    • Luxury 100% cotton yarns beautifully finished for a lasting soft feel
    • A new level of cotton comfort
    • Your shirt looks crisp and smooth all day without feeling stiff
  • LuxeairTM

    Enhanced fabric breathability for ultimate comfort

    • Patented cooling technology + enhanced fabric breathability equals ultimate comfort
    • Stay cool all day, whatever the weather
    • Our Special fabric treatment allows water to absorb and evaporate, allowing our shirts to dry faster than untreated garments
  • LuxeguardTM

    30+ protection from UVA and UVB rays

    • Works hard to keep you looking good and feeling great
    • 30+ protection from UV-A and UV-B rays before and after washing without affecting color or comfort
    • Protect the skin from the ageing and damaging effects of the sun

the inventors of 100% cotton non-iron shirts