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The Best Performing Shirt In The World™

Patented E-LUXE Performance

  • LuxeCraftTM

    Our dress shirts are meticulously crafted in our own workrooms

    • Double-sewn button holes prevent fraying
    • Patented Pucker-Free technology to ensure smooth seams throughout the shirt
    • Non-breakable buttons crafted to last
  • LuxeCareTM

    Patented Non-Iron technology creates an impeccable appearance

    • Let your dryer do the ironing
    • Garment finishing technology provides you with a crisp look all day
    • Luxury 100% 80s two-ply cotton yarns resist shrinkage and pilling
  • LuxewashTM

    Throw it in the wash, Toss it in the dryer, It's ready to wear

    • A patented finish lasts wash after wash
    • Washer and Dryer care with no need for the dry cleaner
    • Let your dryer do the ironing
  • LuxeCraftTM

    Our dress shirts are meticulously crafted in our own workrooms

    • Pattern matched split yoke across shoulders
    • Single needle, high-stitch count construction
    • Classic shirt-tail length that stays tucked
  • LuxeSoftTM

    Innovative finishing for a lasting, luxurious hand feel

    • Luxury 100% cotton yarns beautifully finished for a lasting soft feel
    • A new level of cotton comfort
    • Your shirt looks crisp and smooth all day without feeling stiff
  • LuxecottonTM

    100% Luxury Cotton

    • Premium long staple cotton yarns
    • Enhanced fabric breathability
    • Superior comfort and durability

the inventors of 100% cotton non-iron shirts