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### See where millions of men's dress shirts hang out before hitting the streets

Men, chances are pretty good there’s a shirt in your closet that passed through a 250,000-square-foot distribution center just south of the Sam Rayburn Tollway in Lewisville, Texas.

Shirts are shipped to a blond brick building in Austin Ranch’s industrial area before they end up on shelves at 60 major U.S. retailers including Brooks Brothers, Bonobos, Burberry, Neiman Marcus, Nordstrom, J.C. Penney and J. Crew, plus 450 more men’s specialty stores.

Inside the warehouse, rows and rows of 40-foot-high shelving with 15 layers of boxes hold every imaginable combination of color, fabric, style and size of men’s dress shirt.

It is the U.S. headquarters of The Apparel Group Ltd., known as TAG, a privately held company and wholesale division of TAL which makes 1 out of 6 dress shirts sold in U.S.

Thousands of men’s dress shirts a year are designed in the building. But the shirts — like most apparel sold around the world — are made in factories the company owns in Asia.

Never heard of TAG or its Hong Kong parent company, TAL Group? For decades, the company wanted it that way. But now, in addition to its wholesale private label business with major retailers, it’s selling one of the brands it owns, ENRO men’s shirts, directly to the consumer and is selling its logistics capabilities to other apparel manufacturers and retailers.

Why change now? Because of Amazon.com.

The e-commerce giant has been courting big and small brands to persuade them to ship directly to consumers and bypass major retailers. Amazon invited consumer products makers to a meeting in Seattle earlier this year to say it can improve their customers’ experience.

Last month, Amazon sent an email to thousands of U.S. merchants offering to buy their inventory at full price. Amazon even wants brands you’ve probably never heard of. It all adds up, after all.

Unlike other apparel categories, the men’s apparel business has remained strong.

The men’s dress and casual shirt category has grown 9.4 percent in the last five years to $13.75 billion last year, according to Euromonitor.

##### Direct to Consumer

ENRO is a U.S. brand founded in 1919, and TAL purchased it in 1988\. It’s had a strong following, but it’s not as widely known as Brooks Brothers or J. Crew. All these years, ENRO has been a brand sold to men’s specialty stores and small high-end regional chains in 47 states. And those stores sold the reliable brand of 100 percent luxury cotton shirts with the motto “let your dryer do the ironing” to its customers.

Suddenly, as Amazon became more interested in apparel, ENRO shirts were ending up on Amazon, but TAG hadn’t sold the shirts to Amazon, said Lisa Mullman, senior vice president of design, product development and sourcing.

“Some of our retail customers went to Amazon, and Amazon was buying from our customers,” Mullman said. “The regional stores weren’t big enough to support an online business on their own.”

That’s when TAG decided “we should do it ourselves,” she said. ENRO.com has been selling direct to consumers since 2015\. The company is controlling the message and trying to make it more of a national brand.

“Buying patterns have changed. Customers don’t want to spend time in the mall browsing. They know what they want. Online, it’s done and shows up at their doorstep,” Mullman said.

“It’s about instant gratification. It’s why you can’t tell the consumer when to watch something anymore and why we have Netflix.”

ENRO is also selling its shirts on Amazon. ENRO customers said they wanted to use their Prime accounts, in which they pay $99 a year for free shipping and other services. TAG won’t disclose the volume of sales it’s doing on Amazon or on its own ENRO.com e-commerce site.

John Apostolidis, e-commerce marketing for ENRO, said the company’s website has had more than 4,400 customers who have made 390,000 visits since March 2015 and the business is growing more than 30 percent a year. The website is profiling its retail specialty store customers and directs customers to them with a [store locator](https://www.enro.com/store-locator), he said. “We’re trying to lift the demand for the brand. We’re trying to lift all boats.”

More than half of ENRO customers wear a dress shirt four or more times a week, he said.

“The typical ENRO man isn’t a casual office dress kind of guy. If he does ‘dress down,’ it’s a dress shirt with no tie or one of our casual shirts, which are primarily a dress shirt with a casual pattern to it that isn’t meant to pair with a tie.”

The local retail network of 450 independent retailers in 47 states is the largest seller of ENRO, followed by ENRO.com and then Amazon.com, he said.

##### Part two of this Amazon-inspired story is more about TAG’s relationship with other retailers.

TAG is trying to compete with Amazon in the behind-the-scenes business of third-party logistics, which it started in 2014.

“We’re trying to democratize the supply chain,” said Ken Bloomberg, manager of commercial services at the company’s logistics business.

TAG’s Lewisville facility is now the fulfillment backroom for 11 retailers for their apparel and shoe business. TAG also fulfills orders for the TAG-owned brand of women’s shirts, Foxcroft, which is based in New York and is also going directly to the consumer.

Bloomberg is asked to take on other merchandise, but is sticking with the categories the company can accommodate best, he said. TAG rents out a space in the warehouse to Z Customizations, a company that personalizes goods with embroidery, monogramming and heat transfers so it can offer that service to its retail customers.

At any given time, the warehouse may be shipping 10 items to replenish one boutique in New York, or one item to the home of one of that store’s customers.

“We can break up bulk orders for them and replenish stores weekly,” Bloomberg said. “We can ship to their customers directly.”

##### Foreign-trade zone

TAG’s warehouse in Lewisville is within a foreign-trade zone, which allows its retail customers to defer paying import taxes until the merchandise is shipped to them from the warehouse. It’s a cash flow issue, Bloomberg said, that helps retailers whose product may arrive at the warehouse from overseas in August, three months before they are ready to sell.

It’s logistically impossible for all stores’ merchandise, say for the Christmas season, to come into the U.S. at the same time, he said. Goods start to flow in during the summer.

The Lewisville warehouse is operated by 55 people. It has three levels, including two mezzanines. Aisles of the towering shelves are just wide enough for a small truck, which has a lift that raises the driver to the highest shelves to store and retrieve boxes. The driver is strapped in, and the truck is guided by a wire in the concrete floor so it can’t go too far to the left or to the right.

The warehouse also has capacity to hold 250,000 items on hangers. The area looks like a dry cleaners.

“They come from the factory in Asia on hangers, and goods never change appearance all the way to the store,” Bloomberg said. There are special boxes for items on hangers.

More companies want to sell their products online, but they don’t want to create the infrastructure to do it, Bloomberg said.

When the distribution center opened in 2008, the growth in Plano and Frisco hadn’t moved into the area that overlaps The Colony and Lewisville. Now it’s sandwiched between Nebraska Furniture Mart and Berkshire Hathaway’s Grandscape development and Austin Ranch, a large residential and office area developed by the Billingsley Co.

TAG came here for the same reasons other companies are here: location, location, location. Bloomberg specifically mentioned proximity to big customers like Plano-based J.C. Penney and Dillard’s, which has large buying and distribution facilities in Fort Worth.

“We’re centrally located and can be a single point of distribution and can ship anyplace in the U.S. in three days,” he said.

##### More about TAG’s roots:

_-- TAL Apparel Group was founded in 1947 by C.C. Lee, a pioneer in Hong Kong’s textile industry._

_-- The Lee family has been in the cotton textile business since the mid-1800s. The founder left Shanghai during the Chinese Civil War to re-establish the family’s business in Hong Kong in 1946._

_-- It’s now run by the fourth generation of the Lee family._

_-- The privately held Hong Kong-based company has 10 factories in China, Indonesia, Malaysia, Taiwan, Thailand and Vietnam and employs 25,000 people._

_-- TAL designs, manufactures and delivers shirts to U.S. retailers with each retailer’s tags and packaging already on the shirts._

_-- Construction of the Lewisville warehouse started in 2006, and the company moved in 2008 from Louisville, Ky._

Written By Maria Halkias/The Dallas Morning News

Photography By Andy Jacobsohn/The Dallas Morning News  

Reprinted with Permission

Click [here](https://www.dallasnews.com/business/retail/2017/08/18/lewisville-quietly-mens-shirt-capital-america-years) for original article

casual

See where millions of men's dress shirts hang out in Lewisville before hitting the streets    Men, chances are pretty good there’s a shirt in your closet that passed through a 250,000-square-foot

See where millions of men's dress shirts hang out in Lewisville before hitting the streets

See where millions of men's dress shirts hang out before hitting the streets

## Retailer Spotlight – Siebert's

##### ENRO is available in over four hundred of the finest specialty stores across America, here is a look at one of them…..

Siebert's Clothing Store is one of the oldest family owned and operated retail establishments currently doing business in the city of Jasper, Indiana. Initially opened in March 1922 under the name "The Modern- Clothes for Dad and Lad" by Clifford Siebert and his younger brother, Wilbur. The business has been located at the corner of 6th and Main throughout its entirety.

The first in a series of expansions to the business took place in 1957 when a boy's department, The Squire Shop, was opened in the building adjacent to the original store. Continuing the family tradition, James Siebert graduated from Indiana University Business School and joined his father in the operation of the business in June of 1974.

Further expansion was accomplished during 1982 when Mr. Siebert acquired the building next to the Squire Shop, and began the firm's entry into women's wear. At this time, the confusion caused by the multiplicity of the department names was eliminated by the name change of the entire operation to Siebert's.

In 2007, Jim was approached by the French Lick Resort & Casino to put in a men's shop within the resort. Then, in 2011 he was approached again to put in a women's/men's shop within the West Baden Resort. The two stores have been running successfully since! Currently all the Siebert's locations are owned and operated by the Siebert family.


Nothing beats the experience of shopping one-on-one with a knowledgeable sales associate. Use our store locator to find a local ENRO retail partner near you: [https://www.enro.com/store-locator](https://www.enro.com/store-locator)

Retailer Spotlight – Siebert's  ENRO is available in hundreds of the finest specialty stores across America, here is a look at one of them…..  Siebert's Clothing Store is one of the oldest family

​Retailer Spotlight – Siebert's

### Wrinkle Free Traveling

Whether you’re traveling thirty minutes for your daily commute or have plans of flying outside of the country, we believe in providing you with unrivaled luxury-performance. Our ENRO shirts are all created with five patented technologies to keep you looking and feeling your very best.  

Going on a business trip? On your way to your sister’s wedding? Your nephew’s graduation? Let’s face it, no matter how much you prepare for a special occasion, there are factors that are bound to throw you off course. A plane delay, late train, brutal traffic; improvisation comes into play and being equipped with non-iron clothing will save you the headache of when things don’t go according to plan.

Luckily ENRO has a wide selection of [non-iron shirts](https://www.enro.com/shop/shirts/dress-shirts) that are engineered with performance technology, in addition to the latest styles. Take a look at the many benefits of traveling with such items and see what other advantages these shirts can bring to your life.

##### It’s All In The Details

A single glance cannot reveal the expert components that lie in the crafting of our shirts. Conceived in the heart of our workrooms, every detail is composed with the utmost textiles to support an unbreakable bond between man and his attire. Our LUXECRAFT performance features provide you with a classic shirt-tail length for stay-put tucking in, Patented Pucker-Free Technology for smooth seams, double-sewn button holes and a high-stitch count, all play a hand in you traveling with a peace of mind.

##### Wrinkle-Free & Non-Iron

Our patented LUXECARE treatment bestows your shirts with a premier, performance function, granting you a long-lasting wear. Its exclusive arment finishing technology gives our dress and casual shirts an around-the-clock, spiffy appearance. Crafted with a patented non-iron process, ironing becomes a thing of the past. The [Odessa Check Spread Collar Dress Shirt](https://www.enro.com/shop/shirts/enro-essentials/) sports a classic check pattern that can be worn paired with khakis or your favorite denim. Let this versatile shirt take the window seat on your way to looking smart casual on those business flights. .

##### Breathability

Terrific for hot climates and humid environments or when you just want to be comfortable, ENRO shirts provide you with optimal breathability. Woven from 100% LUXECOTTON, you will barely notice the next time you break a sweat! Exclusively from our ENRO Essentials, the [Solid Pinpoint Oxford Dress Shirt](https://www.enro.com/shop/shirts/enro-essentials/) is a clever as it as an elegant choice when you’re focusing on getting the job done. The perfect shirt for mixing business and pleasure.

##### Comfort  

Log staple cotton yarns and a patented fabric finish combine for exceptional comfort and softness with our signature LUXESOFT feature. Elevate your travel with a luxurious feel and a striking look to last you all day. The [Beverly Queens Oxford Solid Spread Collar Dress Shirt in Lavender](https://www.enro.com/shop/shirts/dress-shirts) transitions from your work to play like a champ. Its lavender color combined with a Royal Oxford weave, will name you the style all-star of the season.

##### Wash & Go

From a client trip to vacations, a quick refresher is a much needed element of any trip. The ease of simply throwing your shirt into the washer and dryer, then retrieving it wrinkle-free that needs no ironing is wonderful beyond measure. Our [Tattersall Button Down Collar Dress Shirt](https://www.enro.com/shop/shirts/enro-essentials/) adapts to any scene. Under a sportcoat, with a tie or just go open collared, you will always maintain a put together appearance. Take pleasure in LUXEWASH’s extraordinary principles and the comfort of knowing that your shirt will perform just as hard as you.

https://www.enro.com/shop/shirts/casual-shirts/

Whether you’re traveling thirty minutes for your daily commute or have plans of flying outside of the country, we believe in providing you with unrivaled luxury-performance. Our ENRO shirts are all

​Benefits Of Wrinkle Free While Traveling​

Wrinkle Free Traveling​

## Retailer Spotlight – Milbern Clothing

##### ENRO is available in hundreds of the finest specialty stores across America, here is a look at one of them…..

Founded in 1946, Milbern Clothing is a family owned third generation business that has been providing its clients with "Quality at a Discount" in the Twin Cities area for over 60 years offering old fashioned service and on-site tailoring. Their experienced staff will assist and guide you with your wardrobe needs. With over 2000 suits and sport coats in stock you will be able to shop one of the largest selection of tailored clothing, dress shirts (including of course ENRO) and pants in the Twin Cities. If off the rack is not for you, custom made to measure suits, sport coats are available in their custom department. Their wedding consulting continues to grow as they help plan the clothing needs of wedding parties with suits for purchase packages or tuxedo rentals. Their retail store has many unique and one of a kind clothing items, but keep in mind if they don’t have what you are Looking for, they will try their best to order it for you. They are all about customer service and building a long-term relationship.

“The Quality you expect and the service you deserve” are the hallmarks of Milbern Clothing.


Nothing beats the experience of shopping one-on-one with a knowledgeable sales associate. Use our store locator to find a local ENRO retail partner near you: [https://www.enro.com/store-locator](https://www.enro.com/store-locator)[](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.enro.com%2Fstore-locator&h=ATPzt8EzcxjLHNkgYIG7_BuRuPWU1RhZ65R5R_rSIx_sLZWF4QcJ7NdMBem3bJcA_18zNsZnsIeBOdHk6KJRJI_ESNNpW1oTi38T4vBfV3x1tER0Q5nuYMrReRiTLgR9VsONyZzZ9AsqRy0hEqiP9hg3NA&enc=AZOtcMoWoXJM9u_-Ar8R20Xw6k07CWVtRYOIdvV6EVO500AYRFCs2pxbNJn-7esBf0-Q3fIDBZnvhQfVRMAAKQiW7NG8dh63dzuhoktyIfrwmzsMm3F8LqWJ1yd7hXtPrhtY68B9pzGxrtYSqhPKOJhmdFmvGe5cQ-jVkiYxvtZ53NdlJ3_IHZfkiVRzYHWboRvZlVmHwZIblW-bnN8nWhAx&s=1)

Retailer Spotlight – Milbern ClothingFounded in 1946, Milbern Clothing is a family owned third generation business that has been providing its clients with "Quality at a Discount" in the Twin Cities

Retailer Spotlight – Milbern Clothing

## Retailer Spotlight – Roger Stuart Clothes

##### ENRO is available in hundreds of the finest specialty stores across America, here is a look at one of them…..

Roger Stuart Clothes has been in the heart of the Downtown Los Angeles Fashion District for over 50 years and remains a family-owned business. They sell only 100% wool suits and tuxedos along with a selection of slacks, dress shirts (Including of course ENRO), sports coats, and ties. Roger Stuart will not sell anything made from synthetic fabrics (a.k.a. polyester). They stick strictly to natural fibers (like wool and cotton) because synthetic materials “don’t breathe” making suits and shirts hot and uncomfortable to wear. Natural fibers are also much more long-lasting. As a manufacturer and supplier, Roger Stuart is able to offer discounted prices for suits that retail at double and sometimes triple the price in department stores and boutiques across the nation. It’s a favorite among local city and county executives and a certified BargainsLA hot spot!

Come explore why the famed men’s store is considered the “hidden gem” of the LA Fashion District.

Nothing beats the experience of shopping one-on-one with a knowledgeable sales associate. Use our store locator to find a local ENRO retail partner near you: [https://www.enro.com/store-locator](https://www.enro.com/store-locator)[](https://www.enro.com/store-locator)

roger stuart clothes

Retailer Spotlight – Roger Stuart ClothesRoger Stuart Clothes has been in the heart of the Downtown Los Angeles Fashion District for over 50 years and remains a family-owned business. They sell only

Retailer Spotlight – Roger Stuart Clothes

### What To Wear To A Summer Wedding

Personally, I love a good wedding, and a summer wedding even more. It is the perfect occasion to look sharp, and because of the time of year, summer weddings can also be a more casual affair, thus you have more options when it comes to attire. Now, there's nothing wrong if you want to go with the timeless black suit, tuxedo shirt and bowtie look, and if you want to go that route, you can’t go wrong with our [Pleated Formal Tuxedo](https://www.enro.com/shop/shirts/enro-essentials/) shirt, however it’s summer-time, why not try something different?

Our suggestion for thinking outside of the box is with the use of color. Make a statement by opting for a suit in lighter shades. Instead of black, try a suit in tan, stone or light grey. With the suit picked out, don’t be afraid to wow the other guests with a sharp shirt/tie color combination. Our [Beverly Queens Oxford](https://www.enro.com/shop/shirts/dress-shirts) is a great choice. The elegance of our royal oxford fabric, a classic spread collar and the option of five seasonal colors, combine for true sartorial splendor. If you still want to go the dark and dressy route, pick out a navy suit instead of black. Navy is always a great choice as it is classic and elegant, while looking a little lighter than black, which is perfect for the summer months. Pair the navy suit with our [Norton Solid Dress Shirt](https://www.enro.com), a solid white shirt in a subtle diamond like pattern and modeled in a Windsor collar. As with all ENRO shirts, the non-iron performance will keep you wrinkle free...even in the heat of the season.

![Enro Pleated Tuxedo Non-Iron Formal Shirt W/ French Cuff With 100% Luxury Cotton]
(//images.ctfassets.net/5fpimtcymbnp/36qLJ0Oadae2wGKUGO0AAQ/87c82fb2d7b32c058a8175ed75e9694a/alvin-mahmudov-181255-unsplash.jpg)

Your type of footwear is also very important. Most of the time we don't put a lot of thought in to what is on our feet. It's easy to have a perfectly polished look ruined by wearing either the wrong shoes, or shoes that are dirty or scuffed. Make sure the shoes you wear are clean, polished and in line with the rest of your outfit. Oxfords and Brogues are classic and timeless, and if you want something a bit more dapper and casual, go with the loafers without socks look.

Now go and look your summer wedding best, just don’t look so good that you steal the show...I imagine an angry bride isn’t quite so much fun.
![blog test2(5)](//images.ctfassets.net/5fpimtcymbnp/2HQhA3fIlAEzPy6j4b3v2T/4ca176db56c8920aa83ef0fe5fb3413a/blog_test2_5_.png)

whatwhat-to-wear-to-a-summer-wedding

Personally, I love a good wedding and a summer wedding even more. The free cake aside, a wedding is the perfect occasion to look sharp and because of the time year, summer weddings also tend to be a

What To Wear To A Summer Wedding

7 Ways To Spend Less Money and Look Like You Earn More

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Learn When & How To Tuck In A Dress Shirt!

## Retailer Spotlight – Hofeller Hiatt & Clark

##### ENRO is available in hundreds of the finest specialty stores across America, here is a look at one of them…..

For over 118 years, Hofeller Hiatt & Clark, has been Northwest Ohio's leading provider of quality men's clothing. Style, fit, quality, service and selection are the standard at Hofeller's. The best brand names, including of course ENRO, in casual and dress clothing, and years of experience are always yours at Hofeller, Hiatt & Clark. Their goal is to make sure that you are well dressed in classic traditional fashion. Every item <span class="text_exposed_show">in their store is hand-picked by their sales staff.</span>

Hofeller's is locally owned and conveniently located in Downtown Lima, OH. Come Downtown to see what you have been hearing about and Shop, Eat and Play.


Nothing beats the experience of shopping one-on-one with a knowledgeable sales associate. Use our store locator to find a local ENRO retail partner near you: [https://www.enro.com/store-locator](https://www.enro.com/store-locator)[](https://l.facebook.com/l.php?u=https%3A%2F%2Fwww.enro.com%2Fstore-locator&h=ATOw9JESjLFUIBrMEZyfH_BYZCCWBUqXJV_zVM0VQ9YHBbqPjCvrDGmzZBS0GFKE2xjYx__V1g2cDJZtXkanRmfUhl4T4meCulIbG-4rNkznRkNuEUcvar1icHtVX3W1xxkPr0m87uwkTzQsbmI86GnG&enc=AZNqtEU9hdGTPnGJDJONQ89VNn9BdsiN_HYwUkbPKCC8BBxXbQIpvVw0XmUsGVU7h-SLynOYxix_1oBkWrfdcukN44uzjxmyBOzkstD4FJz0fpg9b-NonbTOgcQdp5fUC4KROvB6IeC-EOoL093IyaMVJuiJfGFZFHD4KT1a8F2E2t_6GrPKPrZB_yXvCA98XuOrnVwfWzAuFKRcb43rB5kV&s=1)

Retailer Spotlight – Hofeller Hiatt & ClarkFor over 118 years, Hofeller Hiatt & Clark, has been Northwest Ohio's leading provider of quality men's clothing. Style, fit, quality, service and

​Retailer Spotlight – Hofeller Hiatt & Clark

## Retailer Spotlight – Big&Tall Fashions For Less

##### ENRO is available in hundreds of the finest specialty stores across America, here is a look at one of them…

With two locations in the Dallas Fort Worth Metroplex, Big&Tall Fashions For Less is one of the premiere Big&Tall specialty shops in DFW. Here is what just a few of their customers have to say about them.

__“I've shopped here several times. It is worth the long drive over to Ft. Worth from Oaklawn in Dallas because their customer service is so good. I've NEVER gone there and not been unable to find what I need. Which is saying something. They stock a lot of different brands and styles and a wide range of sizes starting at 3XL. As a big guy, clothes shopping for me is a VERY frustrating process, but not at this store. This store has reasonable prices and great customer service. I Highly recommend them.”__

__-Tony N__

__“First time there. The choices were great, and we both left feeling good about the purchases. We do plan to shop there again.”__

__-Deanna W__

__“Service is excellent. Prices are good and the selection and quality is great. Been looking for a place like this for several years. I will be back.”__

__-Randy B__

Nothing beats the experience of shopping one-on-one with a knowledgeable sales associate. Use our store locator to find a local ENRO retail partner near you: [https://www.enro.com/store-locator](https://www.enro.com/store-locator)[](https://www.enro.com/store-locator)

bigtall

Retailer Spotlight – Big&Tall Fashions For Less  With two locations in the Dallas Fort Worth Metroplex, Big&Tall Fashions For Less is one of the premiere Big&Tall specialty shops in DFW. Here is

​Retailer Spotlight – Big&Tall Fashions For Less

## How A Men's Dress Shirt Should Fit

We designed our new [Dynamic Fit shirt](https://www.enro.com/explore#fit) model from 14 points of measurement creating a better fitting shirt. The industry average is only 8.

What that means is less floppy fabric all over making you look like you’re wearing your grandpa’s hand-me-down outfit. Our men's button down shirts are trim where it needs to be, but don't restrict your movements.

## It's the best looking fit on the market. 

[![split shirt email COMPRESSED](//images.ctfassets.net/5fpimtcymbnp/3ZRRyKAtQVBWDYBZarHHMe/86facb70de91a0a404534f86973e0551/split_shirt_email_COMPRESSED.png)](https://www.enro.com)

## The Enro Dynamic Fit
Our [dynamic fit](https://www.enro.com) men's dress shirts is the result of a year of meticulous fit testing and refinement. We redesigned it from the ground up, resulting in a shirt that makes you look amazing. 

[![Artboard 5](//images.ctfassets.net/5fpimtcymbnp/2Gnq1xftsD8thDEE7yHvl5/712199d1b3fb2a81e3596077f49b0d75/Artboard_5.png)](https://www.enro.com/explore#finish)

Always Ready: Our second generation of our non-iron treatment formula. Care really is as simple as: wash, dry, wear. An added by-product of the SFv2 non-iron treatment is that our fabrics have a 40% stronger tensile strength, so you’re not going to be wearing through the elbows anytime soon.

![color corrected fit animation](//images.ctfassets.net/5fpimtcymbnp/8HrBzx3fnJ5yIVzk03cVq/a23de372e0f8e69ded3a72a94e4b7042/color_corrected_fit_animation.gif)

Built With Our Dynamic Fit And Second Generation Non-Iron Tech. The best fitting shirt without having a tailor. We went the extra mile to make sure you'll look great in our button down shirts. You're Always Ready With Enro!

100 Years Of Craftsmanship And Innovation. Wash, Dry & Wear, The Best Dynamic Shirt On The Market

Enro Dynamic Fit Looks Great On Everybody

How A Men's Dress Shirt Should Fit. Built With Our Dynamic Fit & Second Generation Non-Iron Tech. Wash, Dry, Wear & Always Ready. 

Our Approach to Better Fitting Men's Clothing | Dynamic Fit Shirts

Our Approach to Better Fitting Men's Clothing

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What's the Difference Between Khakis & Chinos

Don't Be Fooled About Fashionability. Quality vs Quantity Always Wins.

Look into your closet what do you see? Most Men's closets have multiple brandeded shirts, few of those "it's just too good to pass up" deals, trendy or it was back then, and the special gifted shirt that will never be worn, but you kept it anyway...so whatta do?

Looking at "Quantity Shirts" over what really should be "Quality Shirts" can be a puzzling question. So let's break this down.

First, let's separate the good from the bad. Make room and we'll call this our dump pile (or give away pile), and the good stuff will remain on hangers. After you've cleared the clutter and any shirts still on hangers...grab em' because we're going to step 2. Find a mirror and begin trying each one on. Judge hard and seriously ask yourself, "will this shirt match up to any style I like and does it create options?" If yes, along with the fact that it still fits your body comformity, then yeah it's a keeper. If the shirt once was and is no longer then please drop it like it's cold, because it aint hot.

![ENRO SHOT20 TABLE 047 (1)](//images.ctfassets.net/5fpimtcymbnp/3nktn9ih4GC3hL54YJGD7B/ac4dbde22d207b7b518c976caa7aeb23/ENRO_SHOT20_TABLE_047__1_.jpg)

After completing your shirt re-evaluation and seeing what mistakes you've actually made, have confidence you'll never do that again. Going forward let's take a look at tips you can use immediately. A) Consider shirts that are interchangeable. A good core of value is having white and blue dress shirts on hand as they are the backbone of most outfits. B) Keep a variety of shades that fall under blues, greens or reds, and small repeating patterns are fine.
Remember that most professional men enjoy 99% of their clothing and find it enjoyable to wear.

[ENRO](https://www.enro.com) has the Quality shirts you need, desire, and want. [ENRO.com](https://www.enro.com) owns the patents to proprietary technologies such as Non-Iron that makes ironing a thing of the past, to innovations that render the softest, most comfortable fabrics...because innovation & performance is in our DNA. [ENRO just simply Wash it / Dry it / and Wear it](https://www.enro.com).

enro

Don't Be Fooled About Fashion-ability. Quality vs Quantity Always Wins.

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# The Non-Iron Dress Shirt & Why You Need One

Tired of ironing? Does your dress shirt look like you've slept in it by the end of the day? Then you need an Enro Non-Iron dress shirt to stay dapper throughout the day.

__What is an Enro Non-Iron Dress Shirt?__
The last thing you feel like doing when you're getting ready for a long day at the office is ironing your dress shirt. It can be time-consuming, especially if you’re meticulous about it. If you don't iron the shirt, you're stuck looking wrinkled, disheveled and downright unkempt. Sure, you could just iron the front, but then you'll be stuck wearing a jacket till you clock out. So, what's a man to do?
Well, Enro’s non-iron dress shirts are specially bonded to hold their shape throughout the day. Which means that you can be confident that you'll look as good finishing your day as you did when you started it.

__Why Do You Need A Non-Iron Dress Shirt?__
When it comes to men’s fashion, it's all about being debonair and confident. If you look great, you WILL feel great. You need a look that demands respect, but who’s ever commanded respect while wearing a wrinkled shirt? A non-Iron shirt ensures that your ensemble ALWAYS gives you the added boost of confidence you need to get through your day.
Sure, you could just iron any old dress shirt to temporarily get the wrinkles out, but they'll be back before it's time for you to leave the office. That's no way to end your day, especially if.

![100-L](//images.ctfassets.net/5fpimtcymbnp/5Jq6xR8NiRXxgDpCOIao3Q/a45f2bc46947b9403585c254a402e937/100-L.png)
## What About Wrinkle Resistant Shirts?
Don't believe all of the hype. Wrinkle resistant shirts ARE NOT non-iron dress shirt. You'll still have to press them when you take them out of the dryer if you want the sleek, crisp look that we at Enro provide. Not only that, but even they get wrinkles and fail to preserve the crisp look you’re going for.

Enro non-iron dress shirts maintain their sharp look regardless of how hectic your day is. They look sleek and ready to wear, even when they first come out of the dryer.

## Benefits of an Enro Non-Iron Dress Shirt
Let's face it, if you’re like me, you probably don’t like doing laundry and dread ironing. You can avoid all of that with a dress shirt that never needs pressing. If washing clothes isn't your thing, you can just send it off to the dry cleaners and it will still come back looking as good as it did the day you bought it.

Meet a lady at the office that you'd like to take out for drinks after work? With one of our Enro originals, you don't need to worry about ironing the most essential part of your outfit. Rest assured that with Enro you'll still look great when the two of you hit the town.
So, the next time you're getting ready to head to work for a big meeting, don't sweat it. Reach for your non-iron dress shirt and you'll knock them dead every time.

![blog test2(1)](//images.ctfassets.net/5fpimtcymbnp/1iSZqaP3A3gVTSoMmDCWAt/5cf715ea38ee0b01f8d7b761671c9ddb/blog_test2_1_.png)

A selection of Enro's non-iron dress shirts

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Banish the mundane, time-consuming routine of ironing your dress shirt today. Find out why the Enro Luxe Performance Non-Iron dress shirt is a must-have.

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With the dog days of summer behind us, it's time to break out the [long-sleeve shirts](https://www.enro.com/shop/shirts/dress-shirts/), [sweaters](https://www.enro.com/shop/sweaters/fall-18-sweaters/), and jackets. This year, men's fall fashion trends include lots of rich, bold colors that are bound to help you make a statement.

Here at Enro, we've put together our top picks for the best colors to wear this fall:

## Poppy Red
If you're looking for a bold color to help accessorize your Enro dress shirt, you might want to add a stunning poppy red tie to your collection. This distinctive shade is a cross between a pure red and pink, which means it complements formal and casual pieces equally well.

## Meerkat
A unique color that's sure to be all the rage this season. With notes of gold, bronze, and a deep mustard yellow hue, Meerkat embodies fall style to a tee. It's reminiscent of autumn’s natural colors and it pairs perfectly with rich chocolate browns and olive greens.

## Nebulas Blue
Who says men's fall fashion needs to be drab? This year rage against long, dark autumn nights by sporting this stunning shade of cobalt-blue. It's described by Pantone as being "reminiscent of twilight, a thoughtful, starry-eyed blue". That’s extremely fitting, given that the name for this in vogue color means "an interstellar cloud of dust and gases".

## Spiced Yellow
Yellow has been a trending color for a few years now, and this season is no exception. Spiced yellow is a solid choice for men's fall fashion trends because it's a warmer, richer shade than the yellows you see during the spring and summer. Think deep mustard tones with a splash of gold.
Spiced yellow looks great when paired up with classic blue denim, making this color a popular pick for weekend wear. It can also work well with burgundy, another fall favorite, making it a great color to mix with a bold pair of casual pants.

## Pink
Pink is one of those colors that hit the men's fashion scene with a big bang a few years ago, and it's proven its strong staying power.
Look for shades of pink ranging from a soft, barely-there pastel mellow rose right up to a bold, brassy fuchsia shade that makes a real statement as an accent piece when paired with one of our metallic-toned dress shirts.



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Men's fall fashion at Enro is all about vibrant, bold colors, and this season's recommended colors are bound to make your autumn ensembles in vogue.

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Men's Fall Fashion: 5 Colors to Wear This Fall

​Are You Wearing the Wrong Size Dress Shirt?

Fall is right around the corner, and before you know it, the time will come to ditch your shorts and sandals for cozy flannels and leather boots. If your closet is lacking fall essentials this year, get back up to speed with our go-to’s for this season, featuring our new [Fall 2018 Collection](https://www.enro.com/shop/featured/new-arrivals-tailored-fit/). From crisp Non-Iron shirts to dark-wash jeans, these items are an essential part of every man’s fall wardrobe.

## 1.	The Everyday Plaid Shirt

From 90’s grunge to the modern working man, everyone needs a classic plaid shirt in their wardrobe. The versatility of a plaid shirt allows you to dress it up or down. For a more casual look, go with straight leg jeans and sneakers. If you’re wanting something a little more elevated, opt for a pair of tan chinos with brown leather dress shoes or sneakers. The [Humphrey’s Casual Shirt](https://www.enro.com/products/humphreys-b-t) is the perfect example of men’s non-iron shirts for fall. The deep red color is ideal for this time of year, with just a touch of grunge that's still office appropriate.

## 2. The Ultimate Dress Shirt

In a sea of men’s non-iron shirts for fall, stand out in a crisp, white shirt with a subtle pattern. Try this look out with a black blazer and dark tailored pants to change it up from the norm of wearing deep fall colors. The [Fairfield Check Dress Shirt](https://www.enro.com/products/fairfield-check) meets the mark with a nice contrast of a black check pattern against the stark white fabric. Meet your new go-to look for the office.

## 3. The Casual Pant

Give your classic blue jeans a rest and try on a pair of casual khaki pants in neutral tones like navy or tan. A pair of neutral pants can complement almost any shirt you wear it with, and the 100% cotton material allows you to be comfortable throughout the entire day. The best part? The [Pleated Front Performance Non-Iron Cotton Khaki Pant](https://www.enro.com/products/flat-front-performance-non-iron-cotton-khaki-pant-in-stone) is made with the luxcare wrinkle resistant technology we’re famous for, so you can stay wrinkle-free from head to toe.

![2](//images.ctfassets.net/5fpimtcymbnp/7iyD7SifrUC6ks8maOGKCq/be98c1b433b7f52833e939ddd25efa0f/2.png)

## 4. The Versatile Blazer

Every man needs at least one good blazer that he can wear with just about anything. From keeping it casual with a t-shirt and jeans to dressing it up with a dress shirt and tailored pants. A blazer lets you express your individual style, no matter the occasion.

## 5. The Leather Belt 

No look is quite complete without a good quality leather belt. Both functional and stylish, a belt can be the one piece that makes or breaks your whole look. With that in mind, especially if your shirt is tucked in, don’t be caught without one. Don’t forget to match it with the color of your shoes.

![3](//images.ctfassets.net/5fpimtcymbnp/44suKkXu8EGU8cgi0E0GQm/5dc881477bbf02d797830e7de148b0b9/3.png)

## 6. The Dark Wash Blue Jean

Denim should be a staple in everyone’s wardrobe. Skinny jeans, distressed jeans, you name it, and most men probably have it. If you’re looking for a more elevated style, though, always reach for a dark-wash straight leg jean. Throw in the blazer we mentioned earlier with your favorite button up and leather sneakers for the perfect elevated weekend look.

## 7. The Effortless Tie

Taking that few extra minutes to add a tie to your look can make all the difference, even if it’s just to wear it to work for the day. It’s an easy way to add a little extra something while expressing your personality and style.

## 8. The Smart-Casual Leather Boot

Trade in your sneakers for a pair of leather boots this fall. Whether you’re more of a chukka boot or chelsea boot kind of man, both trendy pairs go great with jeans or chinos. Neutral colored boots go with everything, but if you’re feeling adventurous, take it a step further and try out a pair of black boots. The versatility allows you to wear them to work, out on a date, or just hanging out with your boys.



enro non-iron dress shirts

Fall is right around the corner, and before you know it, the time will come to ditch your shorts and sandals for cozy flannels and leather boots

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We did it. We made it to the summer months, yet again. It's time for balmy weather, Even though the temperatures are blazing outside, you should still aim to look as cool and effortless as possible. This year, the theme is lightweight and breezy, so maybe you won’t sweat through your clothes...as much. 

We’ve compiled a guide of key pieces to have in your wardrobe to help you get through this cruel summer in style. 

__Lightweight Shirts in Summer Colors__

This season, focus on solid colors and subtle patterns when you’re looking for summer staples. The more basic essentials you have, the more you can mix and match them to create multiple looks you can wear all summer. 

The Hope Button Down Collar Non-Iron Short Sleeve Shirt is perfect for wearing unbuttoned at poolside or for a night out. The light blue stripes are a summer staple. 

[![hope-button-down-collar-non-iron-short-sleeve-shirt](//images.ctfassets.net/5fpimtcymbnp/66yoKQG9jygkw6KIQ8G4kE/67de41d3aebef3c213d3bfa5dabd9e2b/hope-button-down-collar-non-iron-short-sleeve-shirt.png)](https://www.enro.com)

__Durable Neutral Shorts__

You can’t go wrong with a neutral color of chino shorts. Just like chino pants, these shorts are a good way to look more dressed up while still staying cool. You can pair these with anything you own, from casual button ups, t-shirts, or even a sleeveless shirt. Complete the look with your favorite pair of sneakers or sandals.

__Everyday Summer Pants__

Despite the hot weather, finding casual, 100% cotton pants are still an essential you should have in your summer style. They’re ideal for weddings, dates, and other special occasions that you want to look more dressy for. 

Our Flat Front Performance Non-Iron Cotton Khaki Pant In Tan are just what you need for that extra something the next time you have to dress up. Throw on a button up shirt and your best dress shoes for the final touches. 

[![flat-front-performance-non-iron-cotton-khaki-pant-in-tan](//images.ctfassets.net/5fpimtcymbnp/2lGfiWcFog4YikIKguQwoU/80d409443d1ca88f1c72e32ed4965418/flat-front-performance-non-iron-cotton-khaki-pant-in-tan.png)](https://www.enro.com)

__The Classic White Sneaker__

A classic white sneaker is the perfect addition to almost any summer look. From running errands to date night or a night out with the boys, these will be your new go-to.

We love the Superstar Shoes from Adidas. The white sneaker with the iconic 3-stripes and shell toe make any look pop and help you stand out. Wear them with a [short sleeve button up](https://www.enro.com) and shorts or chinos for a weekend look you didn’t know you needed until now.

![adidas-sneakers](//images.ctfassets.net/5fpimtcymbnp/2jfxaReuoAkQ8A6UgcKAq6/3813e78f730db601a3378fe64ad74195/adidas-sneakers.png)

__Neutral Leather Sandals__

If you’re not feeling sneakers, try some leather sandals. Men can wear sandals, too! They let your feet breathe and the olive color is neutral enough to wear with almost anything while still giving you a nice alternative to your typical brown or tan sandal.

These sandals from Steve Madden are great for wearing with shorts and a t-shirt or a button up with white pants. 


__The Perfect Pair of Board Shorts__

When you think of summer, you think of lounging by the pool and getting a nice golden brown tan (don’t forget SPF). You should be able to express your style even when you’re going for a swim or laying on the beach. A nice pair of cropped board shorts with a subtle color or pattern is what you need. 

We love this pair from J.Crew. The thick stripes and olive/navy combination is a great, neutral look that’s versatile enough to wear summer after summer without going out of style.


enro-man

We did it. We made it to the summer months, yet again. Time for balmy weather and sweating through your clothes. Come check out this complete style guide! 

Men’s Summer Weekend Wear: A Complete Style Guide | ENRO

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<title>What to Wear on a First Date: A Casual Dinner</title>

When going on a first date, you want make the ultimate first impression with your words and your style. A less formal setting like a laid back, casual dinner can take some pressure off, but this doesn’t mean you have an excuse to wear a t-shirt and sneakers. You should always look good from head-to-toe no matter the setting, especially if you want to land a second date. Check out our top picks for a casual dinner date outfit for men:

## The Shirt

[![Kenners Button Down Collar Non-Iron Casual Shirt](https://www.enro.com)](https://www.enro.com/shop/shirts/dress-shirts)

A t-shirt can look sloppy on a first date, so reach for a casual button up shirt instead. These shirts are always a great choice and pair well with almost anything, from jeans, chinos, and anything else you can think of. Except sweatpants. Never those.  

The subtle patterns and pops of color in the [Kenners Button Down Collar Non-Iron Casual Shirt](https://www.enro.com) and the [Poplar Button Down Collar Non-Iron Casual Shirt](https://www.enro.com/shop/shirts/casual-shirts/) are just what you need to make a good first impression and not scare them off with an old t-shirt.

## The Pants

[![Flat Front Non-Iron Cotton Khaki Pant In Navy](https://www.enro.com)

Pleated dress pants can make you feel like you’re still at the office, but a nice pair of flat front khakis can be dressed down enough for a casual night out. Jeans are always an option, too, just make sure they’re a solid, dark wash. We love our [Flat Front Non-Iron Cotton Khaki Pants](https://www.enro.com) in Tan and Navy.  

## The Shoes

[![Steve Madden Highlyte Boot in Tan Suede ](https://www.enro.com)

While sneakers are an acceptable choice of footwear in most settings, your date will definitely notice your ensemble from head-to-toe. Opt for your nicest pair of boots instead. You should also make sure they’re in good condition and buff out any scuffs beforehand. We like these options from [Steve Madden. The’re perfect for when you don’t want to wear sneakers but also want to avoid stiff dress shoes.

What to Wear on a First Date: A Casual DinnerWhen going on a first date, you want make the ultimate first impression with your words and your style. A less formal setting like a laid back, casual

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March is almost over and spring is officially here. While it may not feel like spring just yet, it’s right around the corner. Next thing you know you’ll be sipping drinks on a patio and breaking a sweat the moment you walk out the door. Be prepared for that moment with a few minor upgrades to your wardrobe to avoid looking stuck in winter’s past. Here are some of Enro’s top picks for men’s spring 2018 style that will have you putting an extra spring in your step.

## Stand Out in Springtime Colors


Depending on where you live, it could still take awhile for the temperature to catch up with the new season. Show your excitement for spring without getting the chills with bright colors in long sleeve button downs. Enro has all the springtime color essentials in [Non-Iron Dress Shirts](https://www.enro.com/shop/shirts/dress-shirts) and [Casual Shirts](https://www.enro.com/shop/shirts/casual-shirts/) that you could possibly need. From pale oranges to bright purples, there’s something for every man. Wear them with a good pair of chinos and leather dress shoes for a stylish office look.

## Swap Your Jeans for Nice Pants


You’ve been hibernating in jeans all winter, right? It’s time to swap out your favorite denim for your new favorite pair of chinos or dress pants. Neutral colored [casual pants](https://www.enro.com) like the pairs pictured above complement everything you wear and balance out your brightly colored shirts. The chinos are great for everyday wear and look even better with a cool pair of sneakers or boots. When you’re looking to amp up your business casual game, reach for the dress pants.

Right Feature 2

March is almost over and spring is officially here. While it may not feel like spring just yet, it’s right around the corner. Next thing you know you’ll be sipping drinks on a patio and breaking a

The Enro Guide

See where millions of men's dress shirts hang out before hitting the streets

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