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ENRO | Since 1919

As the inventors of 100% cotton Non-Iron shirts and with nearly one hundred years of delivering luxury and innovation, ENRO represents the pinnacle of the shirt-maker's art. Meticulous craftsmanship melds with patented technology to produce garments that deliver ultimate comfort and unparalleled performance.

enro e-luxe performance

patented world class performance in all that we do

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"I love
waking up
early to iron
my shirt"

said no one ever

Our Philosophy

Our commitment to offering the finest quality tailoring and next generation innovation, at a fair and honest price, is at the heart of what we do. Truly redefining luxury performance, our shirts combine specially treated extra-long staple two-ply yarns with patented performance features not found anywhere else. All meticulously crafted by skilled professionals in our own workrooms.

how do we do it?

We own the patents to six proprietary technologies, from a finish that makes ironing a thing of the past, to innovations that render the softest, most comfortable fabrics...because innovation & performance is in our DNA.

LUXECRAFT™

Our dress & casual shirts are meticulously crafted in our own workrooms

  • Double-sewn button holes prevent fraying
  • Patented Pucker-Free technology to ensure smooth seams throughout the shirt
  • Non-breakable buttons crafted to last
  • Pattern matched split yoke across shoulders
  • Single needle, high-stitch count construction
  • Classic shirt-tail length that stays tucked

LUXECARE™

Patented Non-Iron technology creates an impeccable appearance

  • Let your dryer do the ironing
  • Garment finishing technology provides you with a crisp look all day
  • Luxury 100% two-ply cotton yarns resist shrinkage and pilling

LUXEWASH™

Patented stain release finishing inside collar and cuffs

  • A patented stain release finish keeps collar and cuffs immaculate wash after wash
  • Washer and Dryer care with no need for the dry cleaner
  • Throw it in the wash, Toss it in the dryer, It's ready to wear

LUXESOFT™

Innovative finishing that for a lasting, luxurious hand feel

  • Luxury 100% cotton yarns beautifully finished for a lasting soft feel
  • A new level of cotton comfort
  • Your shirt looks crisp and smooth all day without feeling stiff

LUXEAIR™

Enhanced fabric breathability for ultimate comfort

  • Patented cooling technology + enhanced fabric breathability equals ultimate comfort
  • Stay cool all day, whatever the weather
  • Our Special fabric treatment allows water to absorb and evaporate, allowing our shirts to dry faster than untreated garments

LUXEGUARD™

30+ protection from UVA and UVB rays

  • Works hard to keep you looking good and feeling great
  • 30+ protection from UV-A and UV-B rays before and after washing without affecting color or comfort
  • Protect the skin from the ageing and damaging effects of the sun

The Best Performing Shirt In The World™

the inventors of 100% cotton non-iron shirts