The Enro Shirt Company is dedicated solely to the tradition of Quality, Value and Service, has manufactured and marketed the Enro brand to specialty stores throughout the United States for more than 80 years. Our quality fabrics, design and attention to detail have made us one of the premier manufacturers for thousands of specialty stores. To find the store nearest you, please select "Available At".

Enro Yesterday

Eighty-eight years ago a man by the name of Nathan Rosenblum began to build a dream into reality, that was the year the Enro Shirt Company was brought to life. In the years that followed, our company would change hands several times, and face periods of hardship to become a leader in the dress shirt industry.

The first dress shirt with the Enro label was manufactured in the year 1919. The plant was located at 311 West Main Street in Louisville, Kentucky. In the first year, Enro employed only twenty people in 22,000 square feet of working space. By the way, that first year our sales force consisted of Bernard and Sidney Rosenblum, two of Nathan Rosenblum's sons. Before the company could produce a second line, the bottom fell out of the cotton market.

The Rosenblum family stood to lose their newborn dream. Fortunately, these men weren't only dreamers, but marketing geniuses. They decided to give the public something different. Back then, shirts were without collars attached. They were called neckband shirts, which was the style of that time. Enro began manufacturing shirts with collars, predominantly button-down oxford styles, and created a demand for their product in a market flooded with collarless shirts.

The dream came to life once again. In the year 1949, Enro merged with Wilson Brothers. At the time of the joining, Enro employed eight hundred people and was manufacturing over two million garments. These garments included dress shirts, sportshirts, and pajamas. The company Nathan Rosenblum and his sons dreamed of had become a force to be reckoned with and a name to be respected in the men's clothing industry. Nathan Rosenblum named a dream after himself. (The "En" is for the "N" in Nathan and the "Ro" is from Rosenblum.) I wonder if he knew the idea of one man and the hard work of those first twenty employees would become what it is today.

Enro Today

For eighty-eight years, Enro has been marketing a line of Branded Men’s dress shirts and sportswear to over 2,000 active retailers from coast-to-coast. The division’s success is no mystery: The highest standards of production, quality details, superb service and highly competitive pricing have all contributed. Today’s Enro has broadened its business to include the following product categories supported by a major in-stock program and is marketed to moderate and better specialty stores. Not only does Enro design and manufacture fine men’s Dress Shirts in blends and all cotton, but also Sportswear, Neckwear, Pants, and Accessories that are consistent with our superior quality and design.

 

 

 

 

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